Sur terre, sur mer et dans l'air les Alliés ripostent
A rank of uniformed soldiers in Allied-style helmets stands before a spray of national flags (including those of the USSR, Britain, the USA, China, Norway and Greece), framed by photographs of land, sea and air forces; the text reads 'On land, at sea and in the air the Allies strike back'. The tell is the massed flags and figures presenting a large united coalition (bandwagon), with the flags lending their national standing to the claim (transfer).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Not stated on the sheet (French-language poster; imprint reads 'Imprimé en Angleterre')
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- UK origin presumed, published 1939-1945, Crown copyright expired; NARA Unrestricted; hosted by owner decision
Issuer not stated; printed in England. National Archives and Records Administration, 44-PF-815.
Text on the object
Sur terre, sur mer et dans l'air LES ALLIES RIPOSTENT [imprint:] IMPRIMÉ EN ANGLETERRE [Translation: On land, at sea and in the air the Allies strike back. Printed in England.]
