Submit Tyres for Replacement when Smooth
A cartoon driver in a cloth cap and striped scarf leans from his cab and shouts 'Oi!', above the instruction 'Submit Tyres for Replacement when Smooth' and a drawing of a pointing hand made of tyres. The plain-folks tell is the everyday working-man figure and vernacular voice carrying an official instruction.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- HM Government (printed for H.M. Stationery Office; reference M.O.S. S&R 137); artist Bert Thomas; printed by W. R. Royle & Son, Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
HM Stationery Office; artist Bert Thomas, 1939-1945 (date not printed). US National Archives (NARA), WWII Foreign Posters, 44-PF-406.
Text on the object
"OI!" Submit Tyres for Replacement when Smooth PRINTED FOR H.M. STATIONERY OFFICE BY W. R. ROYLE & SON LTD. M.O.S. S.&R. 137 [signature:] Bert Thomas
