On the Road to Recovery - Thanks to You Blood Donor
A man in a suit and forces-style cap walks with a stick along a red arrow lettered 'on the road to recovery', over the words 'thanks to you blood donor'. Plain-folks: an ordinary recovering patient stands in for the result of the donor's own act, and the 'you' addresses the viewer directly.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Health, Emergency Blood Transfusion Service; printed for HMSO by Fosh & Cross Ltd
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- Health, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Health, Emergency Blood Transfusion Service; HMSO, c. 1939-1945. U.S. National Archives, RG 44.
Text on the object
on the road to recovery thanks to you blood donor EMERGENCY BLOOD TRANSFUSION SERVICE ISSUED BY THE MINISTRY OF HEALTH PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-3790
