Thousands of Women Needed Now in the ATS, WAAF
A woman in a headscarf and raincoat reads a poster while a soldier, a sailor and an airman crowd in front of it. The bandwagon cue is the claim that 'no British woman will stand aside', set beside servicemen already enlisted; 'vital to the offensive' is a high-value phrase with no specifics.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (printed for HMSO by J. Weiner Ltd, London)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office; printed by J. Weiner Ltd. U.S. National Archives, WWII Foreign Posters (44-PF-470).
Text on the object
THOUSANDS OF WOMEN NEEDED NOW IN THE ATS, WAAF VITAL TO THE OFFENSIVE NO BRITISH WOMAN WILL STAND ASIDE AS THE HOUR APPROACHES Full information at the nearest recruiting centre or your employment exchange PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON, W.C.1. 51-2930
