Women! You are Needed in the National Fire Service
A stylised head of a woman in a steel helmet with an NFS badge fills the poster under the direct address 'Women! You are needed in the National Fire Service'. The headline addresses women as a group and tells them the service needs them, and the small print lists practical roles (telephonist, despatch rider, driver, canteen worker) and where to apply.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- National Fire Service (Home Office); printed for H.M. Stationery Office by Geo. Gibbons Ltd
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- Home front, Gender and suffrage, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Fire Service; printed for HMSO by Geo. Gibbons Ltd, 1941 or later. U.S. National Archives, NAID 44267429 (44-PF-539).
Text on the object
Women! You are needed in THE NATIONAL FIRE SERVICE AS FULL-TIME OR PART-TIME MEMBERS You can train to be a telephonist, despatch rider, driver, canteen worker and for many other duties. APPLY FOR PARTICULARS TO NEAREST FIRE STATION OR EMPLOYMENT EXCHANGE Printed for H.M. Stationery Office by Geo. Gibbons Ltd. 51-2219 PRINTED IN GREAT BRITAIN
