Content note: Photograph of a flag-draped coffin with a young child standing beside it. This object is shown as it was published. Why

Two more casualties of Viet Nam: is it worth it?

Photograph taken from above of a flag-draped coffin and a small child in dark clothes standing beside it, with the headline "Two more casualties of Viet Nam." and, below, "Is it worth it?". A tear-off coupon addressed to the sponsor sits at the foot. The tell is the emotional framing: the child and the coffin carry the appeal, and the second casualty is named only by implication.

Date: 1971
Period: Cold War
Made by: Committee to Help Unsell the War (New York)
Region: North America
Country: United States
Medium: Poster
Issuer type: Movement
Regime: Nixon Administration
Leader: Richard Nixon
Audience: Domestic public
Purpose: Persuade or win support
Themes: War and the military, Home front
Event: Vietnam War
Techniques: Fear appeal
Source: Identified Openly sourced: the speaker is who they say they are
Source: Library of Congress, retrieved October 2, 2026
Rights: U.S. publication without copyright notice; LoC: no known restrictions on publication
Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA http://hdl.loc.gov/loc.pnp/pp.print

Text on the object

Original (English) · read from the image, not independently checked

Two more casualties of Viet Nam.
Is it worth it?
[Coupon:] Help Unsell The War  [address and form fields: illegible]  Declare Policy On The Undeclared War  [illegible]
[Body paragraphs beside the coupon: illegible]

Read from a 640 px LoC scan. The coupon and the two paragraphs at the foot are too small to read and are marked illegible rather than guessed.