Vaterland, Familie, Zukunft: 8. Kriegsanleihe (Fatherland, Family, Future: 8th War Loan)
A helmeted soldier holds a sleeping child, with a woman at his shoulder, under the words 'Fatherland, Family, Future'. The three words stand in for any statement of what the loan or the insurer's war-loan policy returns: swap them for an interest rate or a term and the poster has nothing left to say.
- Date
- 1918
- Period
- First World War
- Made by
- Oesterreichischer Phönix life-insurance company, Vienna (Austrian war-loan campaign); artist Walter Ditz
- Region
- Western and Central Europe
- Country
- Austria Hungary
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Austria Hungary
- Leader
- Karl I
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War I
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, retrieved September 27, 2026
- Rights
- Public domain in the U.S. (published before 1931)
Ditz, Walter, 1888-1925, artist; Rehse Archiv für Zeitgeschichte und Publizistik, DLC, former owner. 1918. Library of Congress, LC-USZC4-11512.
Text on the object
VATERLAND =FAMILIE=ZUKUNFT= K.K.PRIVIL.LEBENS- VERSICHERUNGS-GESELL. OESTERR.PHÖNIX IN WIEN — ZEICHNET KRIEGS-ANLEIHE! SORGET FÜR EUCH UND EURE LIEBEN! K.K.PRIVIL.LEBENS- VERSICHERUNGS-GESELL. OESTERR.PHÖNIX — IN WIEN — TRETET — DER — KRIEGS-ANLEIHE- VERSICHERUNG BEI! =8·KRIEGS·ANLEIHE= WALTER DITZ MÜNCHEN Münchener Buchgewerbehaus M. Müller & Sohn [illegible — small printer's credit, bottom right]
FATHERLAND =FAMILY=FUTURE= Imperial-Royal Privileged Life Insurance Company Austrian Phoenix in Vienna — subscribe to the war loan! Provide for yourselves and your loved ones! Imperial-Royal Privileged Life Insurance Company Austrian Phoenix — in Vienna — Join — the — war-loan insurance! =8th WAR LOAN= WALTER DITZ MUNICH Munich Book-Trade House M. Müller & Sohn [illegible]
'Zeichnet Kriegs-Anleihe!' and 'Tretet der Kriegs-Anleihe-Versicherung bei!' are each spread across the last two lines of their respective side panel; rendered here on one line each of the translation for readability. A second, smaller printer's line to the right of 'Münchener Buchgewerbehaus M. Müller & Sohn' is not legible in this scan. Kodak gray-scale and color-control calibration strips down the photograph's margins are archival scanning references, not part of the poster, and are omitted.
