Выбери свободу! (Choose freedom!) T-shirt, Yeltsin campaign, 1996
A cream T-shirt printed in blue and magenta with the Russian imperative 'ВЫБЕ.РИ свободу!' ('Choose freedom!'). The tell is a virtue word offered as the whole message, with no policy or claim attached; the letter Е is enlarged, recoloured and followed by a full stop, so the verb 'choose' carries a separate mark that the shirt itself does not explain.
- Date
- 1996
- Period
- Contemporary
- Made by
- Boris Yeltsin 1996 re-election campaign ('Vote or Lose'); shirt maker not identified
- Country
- Russia
- Medium
- Object
- Issuer type
- Mixed
- Regime
- Yeltsin Government
- Leader
- Boris Yeltsin
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Techniques
- Glittering generalities
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons, retrieved October 2, 2026
- Rights
- CC BY-SA 4.0 (photograph by Lesless) plus PD-text for the printed slogan, per the Wikimedia Commons file page
Lesless, CC BY-SA 4.0, via Wikimedia Commons.
Text on the object
ВЫБЕ.РИ свободу!
CHOOSE freedom!
'ВЫБЕРИ' ('choose', imperative) is printed in blue capitals with the letter Е enlarged in magenta and followed by a full stop; 'свободу!' is in magenta script. The translation is literal and does not render the typographic split.
