"Votes for Women" chocolate label, Pennsylvania Chocolate Company (1915)
A plain printed label reading 'Votes for Women', 'Chocolate Extraordinarie', with a copyright line and the maker's name and manager. The tell: a cause slogan sells a food product, which treats the slogan as a mark of up-to-date taste.
A commercial label registered in 1915 for the Pennsylvania Chocolate Company of Pittsburgh, designed by Earle R. Marvin, which prints "Votes for Women" beside "Chocolate Extraordinarie". It is a product label rather than a campaign item, and the record does not say whether the firm supported the cause. The archive tags bandwagon: a cause slogan is used to sell a food product, treating the slogan as a mark of up-to-date taste and as evidence of the cause's reach in a year of four eastern state referendums.
Propaganda techniques used in this advertisement
- Date
- 1915
- Period
- First World War
- Made by
- Pennsylvania Chocolate Company, Pittsburgh (design by Earle R. Marvin)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Gender and suffrage, Elections and party politics
- Event
- US Woman Suffrage Campaign
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, Prints and Photographs Division, retrieved October 10, 2026
- Rights
- Public domain (published 1915, before 1931); LoC: no known restrictions on publication
Library of Congress, Prints and Photographs Division, LCCN 2024641554. "Votes for Women" chocolate label, Pennsylvania Chocolate Company (1915)
