Forensic Research Archive of Manipulation and Exploitation
We're Both Needed to Serve the Guns! Fill Up the Ranks! Pile Up the Munitions!, 1915 UK poster: A soldier with rifle and pack

We're Both Needed to Serve the Guns! Fill Up the Ranks! Pile Up the Munitions!

A soldier with rifle and pack shakes hands with a bare-armed factory worker; a field-gun crew fires behind the soldier and chimneys smoke behind the worker, under 'We're both needed to serve the Guns!'. The tell is the handshake: the soldier's service is presented as shared with the munitions worker, so the call to enlist and the call to produce are fused in one image.

Propaganda techniques used in this poster

Transfer
Date
1915
Period
First World War
Made by
Parliamentary Recruiting Committee, London (Poster No. 85c); printed by Chorley & Pickersgill Ltd, Leeds and London
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
Mixed
Regime
Asquith Government
Leader
Herbert Henry Asquith
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Labor
Event
World War I
Regime
Asquith government
Leader
H. H. Asquith
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain by age (British WWI poster); NARA Unrestricted; hosted by owner decision
Parliamentary Recruiting Committee, London; printed by Chorley & Pickersgill Ltd, National Archives and Records Administration, 44-PF-518.

Text on the object

Original (English) · read from the image, not independently checked

We're both needed to serve the Guns!

FILL UP THE RANKS!
PILE UP THE MUNITIONS!

[imprint:] PUBLISHED BY THE PARLIAMENTARY RECRUITING COMMITTEE, LONDON.-POSTER No. 85c.   PRINTED BY CHORLEY & PICKERSGILL LTD. LEEDS AND LONDON

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