We Serve the People (English poster distributed in Asia)
A large drawing of a helmeted soldier with a rifle slung over his shoulder looks past the viewer against a cloudy yellow-and-black sky. The slogan 'WE SERVE the people' fills the right side. The sheet promotes a soldiers-as-servants-of-the-public message. The tell is glittering-generalities: 'serve the people' is a virtue-word slogan with no programme attached, and the uniform lends the soldier the credit of public service (transfer).
Propaganda techniques used in this poster
- Date
- June 23, 1953
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- War and the military
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, June 23, 1953. National Archives, Record Group 306 (NAID 5730162, 306-PPA-261).
Text on the object
WE SERVE the people [logo:] I.E. & PSY-WAR DIVISION
