Content note: Line drawings of eight gravestones with casualty counts, aimed at the enemy soldiers who received the leaflet. This object is shown as it was published. Why

Ai Sẽ Là Những Người Kế Tiếp (Who Will Be Next), leaflet ATF-004-70

Ai Sẽ Là Những Người Kế Tiếp (Who Will Be Next), leaflet ATF-004-70

Small two-sided leaflet. One side is a headline and a boxed text asking NVA and VC soldiers why they continue the war and telling them they will be the next to fall in Phuoc Tuy Province. The other side shows eight gravestones labelled by month, January to August, with counts (113, 105, 51, 87, 88) and question marks for the months to come. The tell: a running tally of dead is used to cast the reader as the next entry.

Date
June 6, 1970
Period
Cold War
Made by
1st Psychological Operations Unit, 1st Australian Task Force (Nui Dat), for the South Vietnamese Chieu Hoi programme
Region
Oceania
Country
Australia
Medium
Leaflet
Issuer type
Military
Audience
Enemy forces
Techniques
Fear appeal
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain per holder (AWM: 'Copyright expired. Permission for reproduction not required'; issued 1970)
1st Psychological Operations Unit, 1st Australian Task Force, 1970; Australian War Memorial RC02838 (ATF-004-70).

Text on the object

Original (Vietnamese) · read from the image, not independently checked

[Side 1]
Ai Sẽ Là Những Người Kế Tiếp

CÙNG CÁC CÁN BINH BẮC-VIỆT VÀ VC.
TẠI SAO CÁC BẠN VẪN CÒN TIẾP TỤC CUỘC CHIẾN ĐẤU PHI LÝ NẦY. NĂM NAY ĐÃ CÓ RẤT NHIỀU ĐỒNG-CHÍ CỦA CÁC BẠN GỤC NGÃ TRONG TỈNH PHƯỚC-TUY RỒI. CÁC BẠN SẼ LÀ NHỮNG NGƯỜI KẾ TIẾP!
ATF-004-70

[Side 2]
THÁNG GIÊNG [gravestone: 113] THÁNG HAI [gravestone: 105] THÁNG BA [gravestone: 51] THÁNG TƯ [gravestone: 87]
CÁC BẠN SẼ LÀ NHỮNG NGƯỜI KẾ TIẾP
THÁNG NĂM [gravestone: 88] THÁNG SÁU [gravestone: ?] THÁNG BẢY [gravestone: ?] THÁNG TÁM [gravestone: ?]
[handwritten 113 beside the first gravestone]

English translation (machine translation by Claude, not verified by a fluent reader)

[Side 1]
Who Will Be the Next

To the North Vietnamese cadres and soldiers and the VC.
Why do you still continue this senseless fight. This year very many of your comrades have already fallen in Phuoc Tuy Province. You will be the next ones!
ATF-004-70

[Side 2]
JANUARY [gravestone: 113] FEBRUARY [gravestone: 105] MARCH [gravestone: 51] APRIL [gravestone: 87]
YOU WILL BE THE NEXT
MAY [gravestone: 88] JUNE [gravestone: ?] JULY [gravestone: ?] AUGUST [gravestone: ?]

Both sides read from the AWM scans. The AWM identification strips ('AUSTRALIAN WAR MEMORIAL' and the accession number) at the foot of each scan are part of the scan and are omitted. The hosted image places the two sides of the leaflet one above the other (or side by side), joined by FRAME from AWM's two scans of the same object. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader; AWM's English translation was consulted.