Content note: Pro-war 'Z' symbol supporting the Russian invasion of Ukraine; displaying it is restricted by law in some countries. This object is shown as it was published. Why
'Z #заПутина' LED billboard
A portrait-format LED screen on a building shows a large white Z over a Russian-tricolour background with the hashtag #заПутина ('for Putin'). Z was the marking on Russian military vehicles in Ukraine from February 2022. The tell is the equation on the sign: a war symbol, the national colours and the leader's name are joined so that backing the operation and backing the man read as one act.
- Date
- September 24, 2022
- Period
- Contemporary
- Made by
- Unidentified operator of an outdoor display in Russia (pro-war 'Z' campaign)
- Region
- Eastern Europe and Eurasia
- Country
- Russia
- Medium
- Signs and banners
- Issuer type
- Mixed
- Regime
- Putin Government
- Leader
- Vladimir Putin
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Media and information
- Event
- Russian Invasion of Ukraine
- Techniques
- Identity fusion
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC BY-SA 4.0 (photograph by Alexander Davronov, per Wikimedia Commons)
Alexander Davronov, CC BY-SA 4.0, via Wikimedia Commons.
Text on the object
Z #заПутина
Z #forPutin
'Z' is the Latin letter, not a Cyrillic character; the hashtag is printed as one run-together word with capital П.
