A Helping Hand in Time of Crisis poster, No. 67 (Aymara, USIS Lima)
An Aymara-language poster for the Peru-United States cooperative program to aid victims of the drought. Outside a stone hut with a thatched roof, a family eats from a pot beside sacks marked for barley and maize and an open crate, with a llama and a walker on the hillside beyond. The tell is plain folks and glittering generalities: a fed rural family and the phrase 'helping hand' stand for the aid program.
Propaganda techniques used in this poster
- Date
- January 1, 1958
- Period
- Cold War
- Made by
- U.S. Information Agency (USIS post), Propaganda Posters Distributed in Asia, Latin America and the Middle East series; printed by El Condor, Lima
- Region
- Latin America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Reassure
- Theme
- Economy and finance
- Event
- Cold War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1958. National Archives, Record Group 306 (NAID 6948890, 306-PPB-67).
Text on the object
Llakisinsta ukapachaqa ampara churistuwa CEBADA MAIZ WAÑAMARANXA PERU-ESTADOS UNIDOS JUNTASIWSINQA YANAPIWA HAQENAKARUXA IMP. "EL CONDOR" AMARGURA 983 LIMA-PERU
A hand was given to us in that time of sorrow. / [Sacks:] barley, maize. / The Peru-United States joint program helps the people [stricken by drought], per NARA's pencilled English caption.
Pencil annotations in English on the sheet (not printed): 'A Helping Hand in Time of Crisis (Aymara)'; 'Peruvian-United States Cooperative Program to Aid Victims of the Drought'. Aymara translation is approximate and follows the pencilled caption.
