A New Concept in Educational Exchange (English-Chinese poster distributed in Taipei)
A blue bilingual English-Chinese announcement poster from the United States Educational Foundation in China. A white panel sets out five rules for package exchange programmes: an American professor works with a Chinese professor while Chinese researchers and junior faculty go to the U.S. to prepare to teach the same course. A diagram lists seven subject packages for 1965-66, including history, mathematics, economics and physics. The tell is glittering-generalities in the headline 'A New Concept'; the body is a plain notice of terms.
Propaganda techniques used in this poster
- Date
- October 15, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Warn or inform
- Theme
- Science and technology
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, October 15, 1964. National Archives, Record Group 306 (NAID 6949301, 306-PPB-375).
Text on the object
A NEW CONCEPT IN EDUCATIONAL EXCHANGE The United States Educational Foundation in China announces AN EXCHANGE PROGRAM TO DEVELOP NEW COURSES OR CONTRIBUTE NEW METHODS TO EXISTING COURSES AT THE PARTICIPATING COLLEGES AND UNIVERSITIES 1. CHINESE INSTITUTIONS AFFILIATED WITH USEF/C WILL PROPOSE PACKAGE PROGRAMS TO DEVELOP THESE COURSES BY BRINGING AN AMERICAN PROFESSOR TO THEIR CAMPUS TO WORK WITH A CHINESE PROFESSOR WHILE AT THE SAME TIME RESEARCHERS AND JUNIOR FACULTY GO TO THE U. S. TO PREPARE TO INSTRUCT THE SAME COURSE UPON RETURN. 2. ALL EXCHANGE GRANTS IN EACH SUBJECT WILL BE AWARDED ONLY AS A PACKAGE AS SHOWN IN THE CHART TO THE INSTITUTION WHICH PROPOSES THE BEST PLAN IN THAT SUBJECT. THE PACKAGES WILL NOT BE SPLIT FOR INDIVIDUAL AWARDS. 3. PROPOSALS MAY TAKE MORE THAN ONE YEAR TO COMPLETE. 4. ALL CANDIDATES MUST HAVE ADEQUATE ENGLISH. 5. SUBJECT PACKAGES FOR WHICH PROPOSALS MAY BE MADE FOR THE 1965-66 SCHOOL YEAR ARE SHOWN BELOW. 教育交換計劃概念圖 美國在華教育基金會 宣佈 一項新的交換計劃在參加交換計劃的大專學校開設新課程或對現有課程 提供新的教學方法 1. 凡參加美國在華教育基金會教育交換計劃的中國大專學校將提出開設這些課程的整套計劃，一方面請一位美國教授到他們的學校和一位中國教授合作研究，同時派研究員及助教講師赴美國研究，以便返國後擔任該項課程的教授。 2. 每項學科的交換獎助金，均將依照本圖所示，作為整套計劃給予提出該科最佳計劃的學校。整套計劃不得分散為個別的獎助金。 3. 一項計劃的期間得超過一年。 4. 候選人必須具備適當的英文語文能力。 5. 一九六五至一九六六學年所得提出的整套學科計劃如下。 1965-1966 U. S. HISTORY / CHEMISTRY / MATHEMATICS / PHYSICS / ECONOMICS / BIOLOGY / MARKETING U. S. Lecturer; Chinese Researcher; Chinese Junior Faculty (each subject; Chinese: 美國教授, 中國研究員, 中國助教講師) 美國歷史 化學 數學 物理學 經濟學 生物學 市場學 * Travel Expenses Only * 專供旅費
English text as printed. Chinese: Educational exchange programme concept chart. The United States Educational Foundation in China announces. A new exchange programme to open new courses, or provide new teaching methods for existing courses, at participating colleges. [Items 1 to 5 repeat the English: package programmes proposed by affiliated Chinese colleges, an American professor working with a Chinese professor while researchers and junior lecturers study in the U.S.; grants awarded only as a package to the institution with the best plan; proposals may exceed one year; candidates need adequate English; 1965-66 packages shown below.] Subjects: U.S. history, chemistry, mathematics, physics, economics, biology, marketing; each with a U.S. lecturer, Chinese researcher, Chinese junior faculty. * Travel expenses only.
The seven subject circles repeat the same three role lines, which are given once here; asterisks mark which roles receive travel expenses only.
