A Strong Fortress, 1965 US poster: A yellow sheet headed 'A Strong Fortress' quotes the Commissioner for Rural Construction

A Strong Fortress (Một thành trì kiên cố)

A yellow sheet headed 'A Strong Fortress' quotes the Commissioner for Rural Construction, a major general, saying that pacification and rural construction make the strongest fortress for defeating the Communists. Three photographs show the general carrying bricks alongside villagers, shaking hands with elders and talking with women traders at Phuoc Thien Xuan village. The tell is the leader shown doing manual work among villagers, paired with a slogan that defines the programme as victory over the enemy.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Themes
War and the military, Home front
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-1082.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

"MỘT THÀNH TRÌ KIÊN-CỐ"

" Bình Định và Xây Dựng Nông Thôn là tạo một thành-trì kiên cố nhất để chiến thắng Cộng Sản "
Lời tuyên bố của Thiếu Tướng Ủy Viên Xây Dựng trong dịp viếng Bình Thuận.

Một cử chỉ tốt đẹp của Thiếu Tướng Ủy Viên Xây Dựng mà dân Xã Phước Thiện Xuân còn ghi nhớ mãi
(Thiếu Tướng cùng đồng bào bê gạch đến xây cất )

Tại Xã Phước Thiện Xuân, Thiếu Tướng đang bắt tay thân mật với các bô lão trong Xã, giải đáp những thắc mắc của đồng bào trong công tác Xây Dựng Nông Thôn

Lời nói cởi mở, nụ cười tươi vui Thiếu Tướng đã niềm nở chuyện trò cùng các bà buôn bán

SP 1082

English translation (machine translation by Claude, not verified by a fluent reader)

"A STRONG FORTRESS"

"Pacification and Rural Construction is to create the strongest fortress for defeating the Communists."
Statement of the Major General, Commissioner for Construction, on the occasion of his visit to Binh Thuan.

A fine gesture of the Major General, Commissioner for Construction, which the people of Phuoc Thien Xuan village still remember
(The Major General carries bricks with the people to build)

At Phuoc Thien Xuan village, the Major General is shaking hands warmly with the village elders, answering the people's questions about Rural Construction work

With open words and a cheerful smile the Major General chatted warmly with the women traders

SP 1082