Air Rescue Service poster No. 4: Lifeline in Disaster, 1958 US poster: A yellow sheet with a drawing of airmen loading

Air Rescue Service poster No. 4: Lifeline in Disaster (English, Manila)

A yellow sheet with a drawing of airmen loading a stretcher into an aircraft and five captioned photographs: a search briefing for the missing Presidential aircraft, Filipino and American helicopter pilots, a U.S. Air Force helicopter at Mount Manungal, an airlift of a Mindoro patient and a pilot in the sea. The text says Filipino and American rescue teams work together 'so that others may live'. The tell is card-stacking: only cooperative rescue scenes are shown.

Propaganda techniques used in this poster

Glittering generalities Card stacking

Date: January 28, 1958
Period: Cold War
Made by: U.S. Information Agency (predecessor: State Dept. IIE program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Eisenhower Administration
Leader: Dwight D. Eisenhower
Audience: Foreign public
Purpose: Persuade or win support
Themes: War and the military, Health
Event: Cold War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, January 28, 1958. National Archives, Record Group 306 (NAID 6949045, 306-PPB-151c).

Text on the object

Original (English) · read from the image, not independently checked

AIR RESCUE SERVICE-- THE LIFELINE IN DISASTER

Whenever disaster strikes, Filipino and American rescue teams work together in mercy missions so that others may live.

PROGRESS CHART--PAF officer and Clark Air Base pilots orient reporters on search coverage of planes assigned to locate missing Presidential aircraft.

PRE-FLIGHT BRIEFING--Filipino and American helicopter rescue pilots plot search operation procedure before taking off on mercy mission.

JUNGLE SEARCH -- Atop Mount Manungal wilderness, one of the U.S.A.F. helicopter rescue teams prepares to land to search for President's plane on foot.

COORDINATION -- U.S. Airforce and Navy rescue services alert ocean-going vessels and planes within a wide radius to extend help to an injured pilot forced to bail out of a disabled jet plane.

EMERGENCY AIRLIFT -- A critically-ill Mindoro patient rushed to Manila by U.S. air rescue plane is immediately taken into a waiting ambulance.

MILITARY AIR TRANSPORT SERVICE (emblem)
PHIL AIR
RESCUE 1028

Words on aircraft and emblem included as read.