Al Hayat fi Amrika No. 34 promotion poster (Arabic poster distributed in Beirut)

A promotion sheet for issue 34 of the Arabic-language magazine 'Life in America' (Al Hayat fi Amrika). A colour photograph shows four women in navy and work uniforms around a jeep with its bonnet raised; a black-and-white photograph shows a nurse holding a baby beside a smiling woman. Yellow text lists the issue's contents: television in the United States, the Peace Corps, Hubert Humphrey. The tell is glittering generalities: the sheet sells the issue with a cheerful picture of American life and 'valuable subjects', with no argument made.

Propaganda techniques used in this poster

Glittering generalities

Date

March 18, 1965

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Johnson Administration

Leader

Lyndon B. Johnson

Audience

Foreign public

Purpose

Persuade or win support

Theme

Media and information

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, March 18, 1965. National Archives, Record Group 306 (NAID 6949212, 306-PPB-288).

الحياة في
٣٤
أمريكا

تقدم

• التلفزيون
في الولايات المتحدة

• كتيبة السلام

• هيوبرت همفري

وغيرها من الموضوعات القيمة

تصدر
في أوائل نيسان (ابريل) القادم
وتطلب
من جميع الباعة والمكتبات

Life in America, 34. Presents: Television in the United States; The Peace Corps; Hubert Humphrey; and other valuable subjects. Issued in early Nisan (April) next, and requested from all vendors and libraries.