Ally down under: New Zealand
Allied-nation poster: two New Zealand soldiers in net-covered helmets, one carrying a rifle with fixed bayonet, against a palm-fringed shoreline, under the words 'New Zealand' and 'Ally down under'. The technique is faint here: heroic imagery and a friendly label present a wartime partner to a US audience.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- New Zealand Legation, Washington, D.C. (artist Dugo)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Empire and colonialism
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
New Zealand Legation, Washington, D.C.. National Archives and Records Administration, RG 44, 44-PA-335 (NAID 513782).
Text on the object
NEW ZEALAND ALLY DOWN UNDER NEW ZEALAND (on sleeve) [signature:] DUGO [imprint:] Issued by the New Zealand Legation, Washington, D. C. / Printed in the U. S. A.
