Always Be Careful, Traffic Safety (Japanese and English poster distributed in Japan)

A traffic-safety poster. A silhouetted man in a bowler hat with a cane walks along a curved road edge while an oversized hand reaches down toward him and a speeding train or vehicle approaches at lower right. The Japanese headline reads 'traffic safety' and the English caption 'Always be careful'. The tell is fear-appeal: a looming hand and an oncoming vehicle dramatise the danger of carelessness.

Propaganda techniques used in this poster

Fear appeal

Date

June 29, 1954

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Warn or inform

Themes

Health, Home front

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, June 29, 1954. National Archives, Record Group 306 (NAID 5730070, 306-PPA-171).

交通安全
毎週が安全週間
ALWAYS BE CAREFUL

Traffic safety
Every week is Safety Week
ALWAYS BE CAREFUL