Watch Traffic Signals, Traffic Safety, 1954 US poster: A traffic-safety poster

Watch Traffic Signals, Traffic Safety (Japanese and English poster distributed in Japan)

A traffic-safety poster. A split-colour silhouette of a uniformed traffic officer points one arm sideways and raises the other, standing on a striped base in front of a gear. The Japanese text reads 'traffic safety' and 'watch the signal'; the English caption reads 'Watch traffic signals'. The tell is a direct instruction with no argument: an everyday civic figure is used to teach a rule of conduct.

Propaganda techniques used in this poster

Date
June 29, 1954
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
Region
North America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Warn or inform
Themes
Health, Home front
Event
Cold War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, June 29, 1954. National Archives, Record Group 306 (NAID 5730071, 306-PPA-172).

Text on the object

Original (Japanese; English) · read from the image, not independently checked

交通安全
見よ
信号
毎週が安全週間
WATCH TRAFFIC SIGNALS

English translation (machine translation by Claude, not verified by a fluent reader)

Traffic safety
Look (heed)
Signal
Every week is Safety Week
WATCH TRAFFIC SIGNALS