America needs ships to carry the war to the enemy. Let's go!
Shipbuilding-workforce poster: battleship gun barrels fire in the foreground while a warship and a line of vessels cross open water. The headline 'America needs ships to carry the war to the enemy' ends in the command 'Let's go!'. Vivid action imagery and a short call to speed; no specific job or figure is given.
Propaganda techniques used in this advertisement
- Date
- 1942
- Period
- Second World War
- Made by
- Bethlehem Steel Company
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Bethlehem Steel Company. National Archives and Records Administration, RG 44, 44-PA-348 (NAID 513798).
Text on the object
AMERICA NEEDS SHIPS to carry the War to the Enemy Let's go! [imprint:] (c) BETHLEHEM STEEL COMPANY
