Army poster for the Tribes, Viet Minh policy (Vietnamese poster distributed in Saigon)
A Vietnamese-language poster showing a grimacing soldier in a star-badged helmet, with a rifle on his back, whipping and leading a chained, bare-chested highlander past a burning hut. The text calls this the 'love the highland compatriots' policy of the Communist Viet Minh. The tell is name-calling and fear-appeal: the label 'policy' is used sarcastically over an image of one side's soldier as the abuser.
Propaganda techniques used in this poster
- Date
- February 14, 1976
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Ford Administration
- Leader
- Gerald Ford
- Audience
- Foreign public
- Purpose
- Demonize
- Themes
- War and the military, Race and ethnicity
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East (NAID 5051202), retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, February 14, 1976. National Archives, Record Group 306 (NAID 6948899, 306-PPB-76).
Text on the object
ĐÂY CHÍNH-SÁCH YÊU ĐỒNG-BÀO-THƯỢNG của VIỆT-MINH CỘNG-SẢN
THIS is the policy of loving the highland compatriots of the Communist Viet Minh
Faint show-through of reversed lettering is visible in the paper; it is not part of the front text.
