ATS in the Bakeries
Three women in white caps and tunics knead dough on a bakery bench beneath giant red letters 'ATS', with the service badge at lower right. The plain-folks tell is ordinary young women at everyday work presented as service; the transfer tell is the crowned ATS badge and the soldier's 'fresh bread' framing, which tie a domestic trade to the army.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Auxiliary Territorial Service / War Office, printed for H.M. Stationery Office by Multi Machine Plates Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Gender and suffrage
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Auxiliary Territorial Service / War Office, printed for H.M. Stationery Office by Multi Machine Plates Ltd., London; U.S. National Archives, WWII Foreign Posters, 44-PF-87, NAID 44266232.
Text on the object
ATS IN THE BAKERIES Bread fresh from the oven for the soldier. Skilled ATS bakers provide it daily in bakeries. [badge:] ATS PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-5715
