'ATS: Cook for the Troops' (British Auxiliary Territorial Service poster)
A uniformed woman in a white cap and apron cuts rounds of dough in a kitchen beneath giant red letters 'ATS'. The line 'Great responsibility is borne by the ATS cooks' attaches a large virtue word to kitchen work without saying what the work involves or what the service offers.
- Date
- 1939
- Period
- Second World War
- Made by
- Auxiliary Territorial Service (printed for H.M. Stationery Office; IWM Art.IWM PST 14532)
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Chamberlain Government
- Leader
- Neville Chamberlain
- Audience
- Domestic public
- Purpose
- Recruit
- Event
- World War II
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Imperial War Museums (scan via Wikimedia Commons), retrieved October 2, 2026
- Rights
- Public domain (UK Crown copyright expired; PD-UKGov per Wikimedia Commons)
Unknown artist; Auxiliary Territorial Service (sponsor); Multi Machine Plates Ltd, London EC4 (printer); Her Majesty's Stationery Office. Imperial War Museums, Art.IWM PST 14532; scan via Wikimedia Commons.
Text on the object
COOK FOR THE TROOPS ATS Great responsibility is borne by the ATS cooks who serve our troops with nourishing food well cooked. [ATS emblem, lower right] [illegible: small print at the lower left edge]
Read from the committed image.
