Ba Canh Hamlet: Ripe Rice and Mr. Phan Nho

Page 3 of a Vietnamese-language green-panelled sheet shows a woman carrying bundles of cut rice along a field path, captioned as the new widened roads of Ba Canh hamlet, and a smiling elderly man in a conical hat, captioned as 71-year-old Phan Nho, newly returned to the village and keen to build for the hamlet. The caption ends with an open question about what he wants to leave his descendants, with an arrow pointing on. The tell is the pairing of an ordinary named villager and a harvest scene to show the hamlet's progress, with no unfavourable scene shown.

Propaganda techniques used in this poster

Plain folksCard stacking

Date

1965

Period

Cold War

Made by

Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Johnson Administration

Leader

Lyndon B. Johnson

Audience

Domestic public

Purpose

Reassure

Themes

Home front, Economy and finance

Event

Vietnam War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026

Rights

NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-35.

Lúa chín đầy đồng, các chị phụ nữ gánh lúa về ấp trên các con đường mới mở rộng của ấp Bá Canh.

Cụ Phan Nho 71 tuổi vừa trở về làng, cụ vẫn còn say sưa trong công tác xây dựng cho ấp. Cụ muốn để gì cho con cháu mai sau.

3

Ripe rice fills the field; the women carry rice back to the hamlet along the newly widened roads of Ba Canh hamlet.

Mr. Phan Nho, 71, has just returned to the village; he is still absorbed in the work of building for the hamlet. What does he want to leave for his children and grandchildren in the future?

3