Ba Canh Hamlet: The People of Ba Canh Starting to Work at Building a Bridge for the Hamlet

A green-banded page of two photographs: villagers in conical hats digging and building a bridge while a man in a hat aims a rifle from behind an earth bank, and children running toward a new school building. The captions say the people of Ba Canh are building a bridge for the hamlet and that new classrooms are being raised for the hamlet's children. The tell is the selection of constructive scenes of ordinary villagers; the armed guard in the first picture is not mentioned in the caption.

Propaganda techniques used in this poster

Card stackingPlain folks

Date

1965

Period

Cold War

Made by

Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Johnson Administration

Leader

Lyndon B. Johnson

Audience

Domestic public

Purpose

Persuade or win support

Themes

Home front, War and the military

Event

Vietnam War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026

Rights

NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-36.

Đồng bào Bá Canh đang bắt tay vào việc xây cầu cho ấp.

Những lớp học mới, sáng sủa, được dựng lên cho các con em của đồng bào trong ấp.

[Wall slogan on school, partly legible: ...HÒA BỎ TỪ... HỢP ĐOÀN KHÁNG CỘNG..., remainder illegible]

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The people of Ba Canh are starting to work on building a bridge for the hamlet.

New, bright classrooms are being built for the children of the people in the hamlet.

[Wall slogan on school, partly legible: ...HOA BO TU... UNITE/UNION RESISTING COMMUNISM..., remainder illegible]

4