Bạn hãy gia-nhập Quân-đội Việt-Nam (You, join the Vietnamese Army), 1952 US poster: A uniformed soldier in a beret

Bạn hãy gia-nhập Quân-đội Việt-Nam (You, join the Vietnamese Army) (Vietnamese poster distributed in Vietnam; NARA title: Viet Poster #2)

A uniformed soldier in a beret, with a rifle and fixed bayonet, stands before a large red 'BẠN' (you). The text urges the viewer to join the Vietnamese Army to defend the territory against 'communist terrorism'. The tell is name-calling joined to a virtue frame: the opponent is labelled terrorist while enlistment is framed as defence of the territory.

Propaganda techniques used in this poster

Date
March 26, 1952
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
Region
North America
Medium
Poster
Issuer type
State
Regime
Truman Administration
Leader
Harry S. Truman
Audience
Foreign public
Purpose
Recruit
Theme
War and the military
Event
First Indochina War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 26 March 1952. National Archives, Record Group 306 (NAID 5730141, 306-PPA-240).

Text on the object

Original (Vietnamese) · read from the image, not independently checked

BẠN

HÃY GIA-NHẬP
QUÂN-ĐỘI VIỆT-NAM

ĐE BAO-VỆ LÃNH-THỔ
CHỐNG
CỘNG-SẢN KHỦNG-BỐ

English translation (machine translation by Claude, not verified by a fluent reader)

YOU

JOIN
THE VIETNAMESE ARMY

TO DEFEND THE TERRITORY
AGAINST
COMMUNIST TERRORISM

'ĐE' transcribed as printed. Machine-assisted translation, not verified by a fluent reader.