Battle! How WE are helping in the Battle

A photograph of gunners running to an anti-aircraft gun in a ruined desert position carries the headline 'Battle!' beside a list of zinc, Mazak and sulphuric acid and what each makes. The identity-fusion tell is 'How WE are helping', which folds the supplier into the fighting force; the transfer tell is the front-line photograph attached to industrial materials.

Propaganda techniques used in this poster

Identity fusionTransfer

Date

1939

Period

Second World War

Made by

Ministry of Supply (imprint 'M. of S.'), printed for H.M. Stationery Office by Multi Machine Plates Ltd., London

Region

Western and Central Europe

Country

United Kingdom

Medium

Poster

Issuer type

State

Regime

Churchill Government

Leader

Winston Churchill

Audience

Domestic public

Purpose

Persuade or win support

Themes

War and the military, Home front, Economy and finance

Event

World War II

Regime

Churchill wartime government

Leader

Winston Churchill

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply (imprint 'M. of S.'), printed for H.M. Stationery Office by Multi Machine Plates Ltd., London; U.S. National Archives, WWII Foreign Posters, 44-PF-92a, NAID 44266266.

Battle!

How WE
are helping
in the Battle

"ZINC
for Cartridge Brass"

"MAZAK
for Shell fuse parts"

"SULPHURIC
ACID
for Cordite and T.N.T."

M. of S.

PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-2286