Battle for Fuel: Use Less Coal & Coke
Cream block letters on a red brush stroke read 'Use less coal & coke' under the heading 'Battle for Fuel'. The tell is the military word 'battle' applied to household fuel saving, which casts a consumption request as a campaign.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (printed for HMSO by Chromoworks Ltd., London)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office (printed for HMSO by Chromoworks Ltd., London). National Archives and Records Administration, 44-PF-94.
Text on the object
BATTLE FOR FUEL USE LESS COAL & COKE [imprint:] PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD., LONDON. 51-2966.
