Be sure the driver sees you!
Pedestrian-safety poster: a black silhouette of a walker in the lower left faces the glowing headlights and grille of an approaching car in the dark, with 'Be sure the driver sees you!' in yellow lettering. The tell is the unlit, faceless figure set against the lamps, a fear-appeal about night traffic danger.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- American Automobile Association, National Pedestrian Protection Program (designer Robert L. Steinle)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
American Automobile Association, National Pedestrian Protection Program (designer Robert L. Steinle). National Archives and Records Administration, RG 44, 44-PA-463 (NAID 513933).
Text on the object
Be Sure THE DRIVER SEES YOU ! [imprint:] Posters designed by Robert L. Steinle, Lansing, Michigan, as part of a Pedestrian Protection Program developed for the City of Detroit by its Traffic Engineering Bureau [imprint:] WATCH WHILE YOU WALK [imprint:] © 1941, American Automobile Association. Issued by AMERICAN AUTOMOBILE ASSOCIATION as a feature of its National Pedestrian Protection Program [imprint:] AAA [imprint:] Litho in U. S. A.
