Content note: Caricature of Hitler as a screaming pie with a raised arm, set against a caricature of Churchill as a cooking pot. This object is shown as it was published. Why
'Better pot-luck with Churchill today than humble pie under Hitler tomorrow' (British Ministry of Food poster)
A cooking pot with Winston Churchill's face and a cigar is set against a pie whose crust carries a screaming Hitler face and a raised arm. 'Humble pie under Hitler tomorrow' stages defeat as the consequence of wasting food, and the poster offers the leader's name as the shield.
- Date
- 1940
- Period
- Second World War
- Made by
- UK Ministry of Food (printed for H.M. Stationery Office)
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Themes
- Home front, War and the military
- Event
- World War II
- Techniques
- Fear appeal
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved October 2, 2026
- Rights
- Public domain (UK Crown copyright expired; PD-UKGov per Wikimedia Commons)
UK Ministry of Food (sponsor); printed for Her Majesty's Stationery Office. Scan via Google Arts & Culture and Wikimedia Commons.
Text on the object
BETTER POT-LUCK with Churchill today THAN HUMBLE PIE under Hitler tomorrow DON'T WASTE FOOD! [illegible: small printed imprint along the lower left edge]
Read from the committed image.
