"Boycot Outspan" Protest Outside Albert Heijn, Amsterdam (1973)
Campaigners outside an Albert Heijn supermarket hold banners reading 'Boycot Outspan' and 'Outspan bloed-sinaasappelen' (blood oranges) and wear matching T-shirts. One placard, 'Eet geen apartheid', shows a Black man's head squeezed on a juicer, so the fruit brand is loaded with the label and the imagery of the regime that exports it.
- Date
- May 23, 1973
- Period
- Cold War
- Made by
- Boycot Outspan campaign (Dutch anti-apartheid activists); photograph by W. Punt for Anefo
- Region
- Western and Central Europe
- Country
- Netherlands
- Medium
- Photograph
- Issuer type
- Movement
- Regime
- Den Uyl Government
- Leader
- Joop Den Uyl
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Race and ethnicity, Economy and finance
- Event
- Anti Apartheid Boycott Movement
- Techniques
- Name-callingTransfer
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (Nationaal Archief / Anefo), retrieved September 29, 2026
- Rights
- CC0 1.0 (Nationaal Archief / Anefo collection, W. Punt)
W. Punt / Anefo, Nationaal Archief (Netherlands), CC0 1.0, no. 926-4294, via Wikimedia Commons
Text on the object
BOYCOT OUTSPAN OUTSPAN BLOED- SINAASAPPELEN [hand-held sign:] OUTSPAN BLOED- SINAASAPPELS [placard:] EET GEEN OUTSPAN SINAASAPPELEN APARTHEID PERS GEEN ZUID-AFRIKAAN UIT! [T-shirts:] BOYCOT OUTSPAN SINAASAPPELEN / PERS GEEN ZUID-AFRIKAAN UIT [shop fascia:] ALBERT HEIJN [background shop signs:] ACS dry cleaning
Boycott Outspan. / Outspan blood-oranges. / Outspan blood-oranges (sign). / Eat no Outspan oranges; Apartheid; Squeeze no South African out! (a pun: 'pers' means press or squeeze) / T-shirts: Boycott Outspan oranges; Squeeze no South African out. / Albert Heijn (supermarket chain).
Read from a 1280 px scan; the small placard and T-shirt lettering was checked at enlargement. The T-shirt lines are partly hidden by folds in the fabric. On the small placard the boxed word 'APARTHEID' sits at the upper right of the 'EET GEEN OUTSPAN SINAASAPPELEN' headline, so the intended reading may be 'Eat no Outspan oranges (apartheid)'. Translation by Claude, not checked by a fluent Dutch reader.
