Buddhist Heritage poster, Bangkok (Thai, distributed in Bangkok)
A Thai-language poster on a saffron-yellow ground. A large black-and-white photograph shows a seated Buddha image in a gilded shrine hall with offerings, flowers, electric fans and a standing monk at right. The printed line reads, in translation, that the benefits of Buddhism are the lamp that lights the way to peace. The tell is glittering-generalities with transfer: the veneration of a revered religious image is attached to the general ideal of peace.
Propaganda techniques used in this poster
- Date
- February 12, 1957
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- Religion
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, February 12, 1957. National Archives, Record Group 306 (NAID 6948954, 306-PPB-100).
Text on the object
คุณานุคุณแห่งพระพุทธศาสนา คือประทีปที่นำทางไปสู่สันติสุข
The benefits of Buddhism are the lamp that lights the way to peace.
Thai script read from the image; vowel and tone marks may differ slightly from the printed text. No imprint is printed.
