Buenos Aires 1910: Esposizioni Internazionali, Partecipazione ufficiale dell'Italia (Buenos Aires 1910: International Expositions, Official Participation of Italy)

Chromolithograph poster for Italy's official participation in the 1910 Buenos Aires expositions: four classical allegorical figures (the Salce catalogue names Industry, Agriculture, Health and Art) watch ocean liners arrive beneath the Argentine flag with its Sun of May, beside a column bearing the national arms and the dome of the Congress building. The tell: Italy's arts, railways and farming are staged inside the host nation's own symbols, borrowing the centennial's prestige for Italian exhibits.

Date: 1910
Period: Pre-1914
Made by: Comitato Nazionale per le Esposizioni all'Estero (Italy), Rome; poster by Adriano Minardi, printed by Stab. A. Marzi, Rome
Region: Western and Central Europe
Country: Kingdom of Italy
Medium: Poster
Issuer type: State
Regime: Luzzatti Government
Leader: Luigi Luzzatti
Audience: Domestic public
Purpose: Persuade or win support
Themes: Economy and finance, Science and technology
Event: Buenos Aires Centennial Exposition 1910
Techniques: Transfer
Source: Identified Openly sourced: the speaker is who they say they are
Source: Wikimedia Commons (upload from a poster dealer's page; the Museo nazionale Collezione Salce, Treviso, holds a print, inv. 01055), retrieved October 2, 2026
Rights: Public domain (published 1910, before 1931); Commons tag PD-old-80-expired, artist d. 1938
Poster by Adriano Minardi, printed by Stab. A. Marzi, Rome, 1910; print in the Museo nazionale Collezione Salce, Treviso; image via Wikimedia Commons.

Text on the object

Original (Italian) · read from the image, not independently checked

BUENOS AIRES 1910
ESPOSIZIONI INTERNAZIONALI
BELLE ARTI · FERROVIE e TRASPORTI · AGRICOLTURA · IGIENE
PARTECIPAZIONE UFFICIALE dell'ITALIA
ORGANIZZATA E DIRETTA DAL COMITATO NAZIONALE PER LE ESPOSIZIONI ALL'ESTERO: SEDE IN ROMA - COMMISSIONE ESECUTIVA: MILANO VIA MONTE DI PIETÀ [illegible]

[faint signature, upper left:] A. Minardi
[lower right:] STAB.TO A. MARZI ROMA

English translation (machine translation by Claude, not verified by a fluent reader)

BUENOS AIRES 1910
INTERNATIONAL EXPOSITIONS
FINE ARTS · RAILWAYS and TRANSPORT · AGRICULTURE · HYGIENE
OFFICIAL PARTICIPATION OF ITALY
ORGANISED AND DIRECTED BY THE NATIONAL COMMITTEE FOR EXPOSITIONS ABROAD: SEAT IN ROME - EXECUTIVE COMMISSION: MILAN, VIA MONTE DI PIETÀ [illegible]

[faint signature, upper left:] A. Minardi
[lower right:] A. Marzi establishment, Rome

The street number after 'Via Monte di Pietà' is too small to read at the committed size. The signature at upper left is faint and was read together with the Salce catalogue record, which gives the inscription as 'A. Minardi'. Translation is a machine translation by Claude, not verified by a fluent reader.