'Buy Your Victory Bonds' Canadian Victory Loan poster, 1917 Canada poster: A head-and-shoulders drawing of a helmeted soldier

'Buy Your Victory Bonds' Canadian Victory Loan poster

A head-and-shoulders drawing of a helmeted soldier in a collar badge marked CANADA, glaring out with a pointing finger aimed at the viewer, over the words 'Buy Your Victory Bonds'. The tell is the substitution of a person for an argument: the poster gives no rate, term or reason, and lets the soldier's uniform, stare and outstretched hand carry the demand.

Propaganda techniques used in this poster

Date
1917
Made by
Victory Bond Committee, Ottawa (Dominion of Canada Victory Loan campaign)

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Borden Government
Leader
Robert Laird Borden
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, War and the military, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (via Wikimedia Commons), retrieved September 29, 2026
Rights
Public domain (Canadian poster c. 1917, before 1931; NARA item 516338)
Victory Bond Committee, Ottawa, c. 1917; U.S. National Archives item 516338, via Wikimedia Commons.

Text on the object

Original (English) · read from the image, not independently checked

Original (English) · read from the image, not independently checked

Buy Your
Victory Bonds

[on the collar badge, a maple leaf under a crown:] CANADA
[bottom left, small:] D-1

The collar badge lettering is part of the drawing. 'D-1' is a small printer's or archive mark at the lower left.