The 25 Club [10]: War Savings Stamp booklet, 'Congratulations' page and 1945 calendar
A booklet spread: a 'Congratulations' text on the left and a 1945 year calendar with Victory Loan coupon dates circled in red on the right, captioned 'On dates circled in red convert the interest from your Victory Bond coupons into War Savings Stamps'. The text calls stamp-buying 'a real mark of patriotism' and invites readers to send the cover to the National War Finance Committee to be added to a list of 'patriotic Stamp Savers'. The tell for glittering-generalities is the virtue words (patriotism, far-sighted); for identity-fusion, saving is tied to belonging to a named group of patriots.
Propaganda techniques used in this document
- Date
- 1945
- Period
- Second World War
- Made by
- Savings-stamp booklet for 'The 25 Club' (attributed on the booklet to the National War Finance Committee, Ottawa)
- Region
- North America
- Country
- Canada
- Medium
- Document
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
National War Finance Committee (Canada), c. 1945. National Archives and Records Administration, 44-PF-620l.
Text on the object
CONGRATULATIONS Isn't it amazing how a simple easy action, like buying one or two War Savings Stamps a week, assumes real money proportions now that you have carried out your pledge for a whole year without a gap. It is a real mark of patriotism . . . a true gauge of achievement to be able to tear out the last valuable leaf of this "Book of the Year" and exchange it for a War Savings Certificate. Keep up the grand job you are doing. Start filling up a new Stamp Book today. Don't throw this booklet cover away-send it to the National War Finance Committee, Ottawa. They will be proud to add your name to the growing list of enthusiastic far-sighted and patriotic Stamp Savers! CALENDAR 1945 ON DATES CIRCLED IN RED CONVERT THE INTEREST FROM YOUR VICTORY BOND COUPONS INTO WAR SAVINGS STAMPS OWNER ADDRESS [twelve monthly calendars]







