Ça c'est MON bateau! On peut compter dessus! [That's MY ship! You can count on it!]

A cartoon worker in a cinema audience waves his cap and points at a screen showing a warship under attack by a cross-marked aircraft, under the French slogan 'Ça c'est MON bateau!'. The tell is the worker claiming the ship as his own (identity fusion) in an ordinary-man cartoon style (plain folks); it is the French-language counterpart of an English poster in the series.

Propaganda techniques used in this poster

Identity fusionPlain folks

Date

1939

Period

Second World War

Made by

Shipbuilding Branch, Department of Munitions and Supply, published by the Information Service, Ottawa; artist W. A. Winter

Region

North America

Country

Canada

Medium

Poster

Issuer type

State

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Labor, War and the military

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Shipbuilding Branch, Department of Munitions and Supply, Canada; artist W. A. Winter, 1939-1945. U.S. National Archives (NAID 44268085).

ÇA C'EST MON BATEAU!
ON PEUT COMPTER DESSUS!

PUBLIÉ POUR LE SERVICE DE LA CONSTRUCTION NAVALE, MINISTÈRE DES MUNITIONS ET APPROVISIONNEMENTS, PAR LE SERVICE DE L'INFORMATION, OTTAWA

Imprimé au C[illegible]

W.A. WINTER

THAT'S MY SHIP!
YOU CAN COUNT ON IT!

PUBLISHED FOR THE SHIPBUILDING BRANCH, DEPARTMENT OF MUNITIONS AND SUPPLY, BY THE INFORMATION SERVICE, OTTAWA

Printed in C[illegible]

W.A. WINTER