Forensic Research Archive of Manipulation and Exploitation
Canada's New Army Needs Men Like You, 1939 Canada poster: A soldier in a steel helmet rides a motorcycle up a slope

Canada's New Army Needs Men Like You

A soldier in a steel helmet rides a motorcycle up a slope in the foreground, while a pale armoured knight on a rearing horse fills the background. The medieval figure lends its chivalric prestige to mechanised army service (transfer), and the headline addresses the viewer directly: 'Canada's new army needs men like you'.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Department of National Defence, issued by the Director of Public Information, Ottawa; artist Aldwinckle (signed with 'Cloutier')
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Recruit
Theme
War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Department of National Defence, Canada; artist Aldwinckle Cloutier, c. 1939-1945. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

CANADA'S NEW ARMY
NEEDS
MEN LIKE YOU
ISSUED FOR THE DEPT. OF NATIONAL DEFENCE BY THE DIRECTOR OF PUBLIC INFORMATION, OTTAWA.
PRINTED IN CANADA
Aldwinckle
CLOUTIER

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