Forensic Research Archive of Manipulation and Exploitation
How About You? Buy Victory Bonds [1], 1939 Canada poster: A close portrait of a sweating, unshaven soldier in a steel helmet

How About You? Buy Victory Bonds [1]

A close portrait of a sweating, unshaven soldier in a steel helmet looks out at the viewer above the words 'How about you? Buy Victory Bonds'. The tell is the transfer of the soldier's hardship and standing onto the purchase of bonds, with the direct question putting the viewer in comparison with him.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Artist Sampson (signature only; no issuer imprint on the sheet); Canadian Victory Loan campaign subject
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, War and the military, Home front
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, no rights statement)
Artist Sampson, National Archives and Records Administration, 44-PF-625a.

Text on the object

Original (English) · read from the image, not independently checked

How about you?
Buy VICTORY BONDS
[signature:] SAMPSON

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