This Is Our Strength - Our Forests
A painted axe stands in a stump among towering dark trunks under the headline 'This Is Our Strength'. The text reports one billion board feet of added output and the Mosquito bomber as examples, giving only the favourable figures (card-stacking) under a virtue slogan (glittering-generalities).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Wartime Information Board, produced by the National Film Board, Ottawa; artist Eneleigh
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Mixed
- Purpose
- Persuade or win support
- Themes
- Economy and finance, War and the military, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Wartime Information Board and National Film Board, Ottawa; artist Eneleigh. National Archives and Records Administration, NAID 44267857, local ID 44-PF-701.
Text on the object
THIS IS OUR STRENGTH OUR FORESTS one third of whose products are sent abroad, are making a growing contribution to the United Nations' drive to victory. In the first year of war alone, Canada's vast timber industry increased production by more than one billion board feet, despite the large number of men it sent into the services and war plants. The Mosquito Bomber and plywood tubing are dramatic examples of new uses of wood which will be extended for the building of a more stable post-war world. ISSUED BY WARTIME INFORMATION BOARD. PRODUCED BY NATIONAL FILM BOARD, OTTAWA. Printed in Canada. WIB-10E [signature:] Eneleigh
