Roll out the rubber: every ounce of scrap rubber is needed for our mobile forces. Get in the scrap
A red capital R drawn as a helmeted soldier with a rifle leads the headline 'Roll out the Rubber', inside a border of household rubber goods: hose, galoshes, gloves, a hot-water bottle, tyres, a toy pig and a doormat. The soldier-letter ties each household object to the armed forces (transfer), and the closing pun 'Get in the scrap' states the request.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Director of Public Information for the Scrap Rubber Division, Dept. of Munitions and Supply, under the Minister of National War Services; artist W. B. W.
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Director of Public Information / Scrap Rubber Division, Department of Munitions and Supply, Ottawa, Canada, 1941-1942; artist W. B. W. U.S. National Archives, Record Group 44.
Text on the object
Roll out the Rubber Every ounce of SCRAP RUBBER IS NEEDED FOR OUR MOBILE FORCES GET IN THE SCRAP ISSUED BY THE DIRECTOR OF PUBLIC INFORMATION UNDER AUTHORITY OF HON. J. T. THORSON, MINISTER OF NATIONAL WAR SERVICES, OTTAWA, FOR SCRAP RUBBER DIVISION, DEPARTMENT OF MUNITIONS AND SUPPLY IN CO-OPERATION WITH NATIONAL SALVAGE CAMPAIGN COMMITTEE. Printed in Canada R-ES [on the doormat in the border:] WELCOME [signature in the artwork:] wbw
