This is Our War Too! We're Buying War Savings Certificates Every Month
A smiling family of four on a blue ground holds a War Savings stamp card and a certificate, under 'This is our war too!'. The tell: 'our' fuses the household with the national war effort (identity-fusion), and 'We're buying... every month' presents purchase as what families already do (bandwagon); a price strip lists $5 for $4 up to $100 for $80.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- No issuer imprint visible
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, 1939-1945)
Unattributed, National Archives and Records Administration, 44-PF-702.
Text on the object
THIS IS OUR WAR too! We're buying WAR SAVINGS CERTIFICATES Every month [stamp card:] WAR SAVINGS STAMP CARD 25¢ 25¢ 25¢ 25¢ $5 FOR $4 $10 FOR $8 $25 FOR $20 $50 FOR $40 $100 FOR $80
