This Means Delay, This - Victory
Two panels side by side. Left, on yellow: a cap-wearing man on a platform, fists raised over a crowd, captioned 'This, means D-E-L-A-Y'. Right, on blue: formations of roundel-marked aircraft over hangars, with 'This - Victory'. The tell (fear-appeal) is the pairing of a public meeting with delay in aircraft output, implying that work stoppage costs victory.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Advertising & Sales Club of Toronto (printed by Sampson-Matthews; distributed under the Director-General of Aircraft Production)
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, 1939-1945)
Advertising & Sales Club of Toronto; printed by Sampson-Matthews Limited; donated by Fleet Aircraft Limited, National Archives and Records Administration, 44-PF-703.
Text on the object
THIS, MEANS D-E-L-A-Y THIS- VICTORY [imprint, lower left:] SAMPSON-MATTHEWS LIMITED, TORONTO [imprint, bottom centre:] Prepared and published under the auspices of the Advertising & Sales Club of Toronto and distributed under the authority of the Director-General of Aircraft Production [imprint, lower right:] DONATED TO CANADA'S WAR EFFORT BY FLEET AIRCRAFT LIMITED, FORT ERIE, ONT.
