We're in the Army Now: Your Aid is Vital!
Three smiling women in berets stride past a Scottie dog with a bone, carrying newspapers, a pot and kitchenware, and a mop and bag of scrap, under 'We're in the army now' and a list of metals, rags, paper, bones, rubber and glass to save. The soldier's song title transfers military standing to household salvage, and the 'Your aid is vital' line asks for local-committee action.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Public Information for the National Salvage Office, Ottawa; Minister of National War Services (Hon. J. G. Gardiner)
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Public Information, for the National Salvage Office, Ottawa, under authority of the Minister of National War Services (Canada). U.S. National Archives, World War II Foreign Posters (NAID 44267915).
Text on the object
We're in the army now YOUR AID IS VITAL! Save METALS RAGS PAPER BONES RUBBER GLASS THEY ARE USED IN WAR SUPPLIES GET IN TOUCH WITH YOUR LOCAL COMMITTEE ISSUED BY PUBLIC INFORMATION, FOR NATIONAL SALVAGE OFFICE, OTTAWA; UNDER AUTHORITY OF HON. J. G. GARDINER, MINISTER OF NATIONAL WAR SERVICES.
