CARE milk poster, Tamil edition (Tamil poster distributed in Colombo)
A Tamil-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.
Propaganda techniques used in this poster
- Date
- March 23, 1959
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Warn or inform
- Themes
- Health, Economy and finance
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, March 23, 1959. National Archives, Record Group 306 (NAID 6948971, 306-PPB-108).
Text on the object
'கெயர்' பால் ஒரு கிளாஸ் கெயர் பால் கலரி 151 புரதம் 15 கிராம் கல்சியம் 510 மி.கிராம் ரிபோபினாவின் 681 மி.கிராம் முட்டை கோழிக்குஞ்சு மீன் சோறு நோயற்ற வாழ்வு குறைவற்ற சக்தி உறுதியான பல்லும் எலும்பும் அமெரிக்க பசு கொழுப்பு வேறாக்கும் கருவி மாவாக்கும் கருவி பால் குடித்தால் பலம் பெறலாம் ஐக்கிய அமெரிக்கா [two body paragraphs in small Tamil type at lower left: not fully legible at image resolution]
'CARE' milk A glass of CARE milk Calories 151 Protein 15 grams Calcium 510 mg Riboflavin 681 mg [as printed] Eggs Chicken Fish Rice Disease-free life Unfailing energy Firm teeth and bones American cow Fat-separating machine Powdering machine [drying oven] By drinking milk you can gain strength United America [Body text not transcribed]
Tamil transcription is a best reading of headings and labels; the small body paragraphs are not fully legible and are not transcribed.
