CARE milk poster, cow diagram (English poster distributed in Colombo)
A English-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.
Propaganda techniques used in this poster
- Date
- March 23, 1959
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Warn or inform
- Themes
- Health, Economy and finance
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, March 23, 1959. National Archives, Record Group 306 (NAID 6948969, 306-PPB-106).
Text on the object
CARE MILK YOUR GLASS OF CARE MILK CALORIES 151 PROTEIN 15 gms CALCIUM 510 mg RIBOFLAVIN 681 mcg EGGS: 2 / 3 / 2 / 5 CHICKEN: 1/4 lb / 1/3 lb / 2 lbs / 1 lb FISH: 1/2 lb / 1/3 lb / 5 lbs / 2 lbs RICE: 1/8 lb / 1/2 lb / 16 lbs / 15/8 lbs GOOD HEALTH AND ENERGY Sound teeth and bones AMERICAN COW FAT SEPARATOR DRYING OVEN GOOD HEALTH THROUGH MILK CARE MILK comes from the finest dairying regions of the United States and meets all government regulations. It is pure, fresh milk from which the fat and water have been removed, and to which nothing has been added. High in food value, CARE milk is an excellent source of the body-building proteins, minerals, vitamins needed for the good health not only of growing boys and girls but the whole family. UNITED STATES OF AMERICA 9-8486
Nutrient-table rows are listed in the order printed across the four food columns.
