Forensic Research Archive of Manipulation and Exploitation
Careful work and lots of it, 1941 US poster: Long, narrow banner-style sheet with the slogan 'Careful Work and Lots of It'

Careful work and lots of it

Long, narrow banner-style sheet with the slogan 'Careful Work and Lots of It', the initials C and W in red and a red shell-and-flame ordnance emblem in the middle. The slogan pairs quality with quantity for munitions workers; the technique is faint, a short slogan of positive abstractions.

Propaganda techniques used in this poster

Glittering generalities
Date
1941
Period
Second World War
Made by
Ordnance Department, U.S. Army
Region
North America
Country
United States
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Ordnance Department, U.S. Army. National Archives and Records Administration, RG 44, 44-PA-553 (NAID 514032).

Text on the object

Original (English) · read from the image, not independently checked

CAREFUL WORK [ordnance shell-and-flame emblem] and Lots of It
[imprint:] U.S. GOVERNMENT PRINTING OFFICE [code illegible]
[imprint:] ORDNANCE DEPARTMENT, U.S. ARMY [emblem] KEEP 'EM SHOOTING!

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