Change shoes every day
Shoe-conservation poster: a wall calendar printed with the headline 'Change Shoes Every Day' hangs above a large brown laced work boot on a wood-grain background. The footer gives two reasons, 'Good for your feet' and 'Good for your shoes'. The technique is faint: an everyday household object and a two-item list of benefits, with no cost or shortage figures shown.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Project (Save Conservation Program); artist Hill
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-568 (NAID 514047).
Text on the object
Calendar SUN MON TUE WED THU FRI SAT CHANGE SHOES EVERY DAY ...GOOD FOR YOUR FEET ...GOOD FOR YOUR SHOES [signature: hill] [emblem: SAVE, U.S. Army Conservation Program] [imprint: U.S. GOVERNMENT PRINTING OFFICE: 1943-O-[partly illegible]] ARMY CONSERVATION PROJECT NO. 26-Q-5
