Chieu Hoi slogan poster 406b, green and blue, 1964 US poster: A text-only Vietnamese sheet printing the same four-line verse

Chieu Hoi slogan poster 406b, green and blue (Vietnamese poster distributed in Saigon)

A text-only Vietnamese sheet printing the same four-line verse twice, once in green and once in blue. It tells fighters who have not yet rallied that the 'Communist rebels' kill compatriots, that a mother grieves and a sibling suffers, and urges them to come home to their families under the Chieu Hoi campaign. The tell is name-calling, with the labels 'Phiến Cộng' and 'Cộng phỉ' (Communist bandits), set in a family-verse register.

Propaganda techniques used in this poster

Name-calling Plain folks

Date: July 14, 1964
Period: Cold War
Made by: U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Foreign public
Purpose: Mobilize or secure compliance
Themes: War and the military, Home front
Event: Vietnam War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 14, 1964. National Archives, Record Group 306 (NAID 6949333, 306-PPB-406b).

Text on the object

Original (Vietnamese) · read from the image, not independently checked

PHIẾN CỘNG GIẾT HẠI ĐỒNG BÀO
ANH CHƯA QUY CHÁNH MẸ SẦU EM ĐAU

TRỞ VỀ SỐNG VỚI GIA ĐÌNH
ĐỪNG THEO CỘNG PHỈ HẠI MÌNH HẠI DÂN

CĂM HỜN CỘNG PHỈ CÀNG CAO
CHIÊU HỒI VẬN ĐỘNG PHONG TRÀO AI ƠI

[the same text is repeated once more, printed in blue]

English translation (machine translation by Claude, not verified by a fluent reader)

Communist rebels kill compatriots
You have not yet returned to the cause, mother grieves and younger sibling hurts

Return to live with your family
Do not follow the Communist bandits, harming yourself and harming the people

Hatred of the Communist bandits grows ever higher
Chieu Hoi, rally the movement, everyone

The block is printed twice (green above, blue below); transcribed once.